Why Would Amazon Want to Sell a Mobile Phone?
If you believe the rumors, amazon.com is going to enter the mobile phone business this week, with most pundits guessing that a mysterious video suggest that it will release a phone with novel 3-D viewing capabilities.
There are obvious reasons for Amazon to be eying the category. The mobile phone industry is massive, with close to 2 billion devices shipped annually and total spending on wireless-related services of more than $1.6 trillion across the world. As mobile devices increasingly serve as the center of the consumer’s world, their importance to a range of companies is increasing.
What should you watch for on Wednesday’s launch to see if Amazon is moving in the right direction? It is natural to start with the set of features that Amazon includes on its phone.
More: Why Would Amazon Want to Sell a Mobile Phone? - Scott Anthony - Harvard Business Review